Autoplay chooses the next episode for you.
Nobody decided to watch one more. The setting decided first, and most people never change a setting.
People rarely change because a poster told them to. They change when the path in front of them changes: a default that is already set, a step that is easier to take than to skip, a signal they can see. Vektor asks you to design that path.
Nobody decided to watch one more. The setting decided first, and most people never change a setting.
Move one door and you move a habit. Effort is a design decision, even when nobody made it on purpose.
When people can see what they are doing, they correct it on their own. Show the number and the behaviour follows.
The School of Design and Innovation is RV University's design school. Students share studios and learn by making: hand skills, digital tools, user research, materials and processes. Underneath all of it is one subject, how people behave in their society, culture and surroundings. Vektor grows straight out of that.