About
Subhasis Bhattacharjee is a creative professional and design educator with a Bachelor’s degree in Commerce, and a dual postgraduate in BFA. His 25 years career is built on working with globally leading advertising agencies such as McCann Worldgroup, Cheil Worldwide, WPP Group, AdGlobal360, and Karmatech Media – Google Ignition Labs. His experience covers Advertising & Marketing Communication, Graphic Design, Illustration, Animation, Game Design, and Visual Storytelling.
Subhasis’s work has been awarded at global platforms like Cannes Lions, Spikes Asia, The United Nations & NYF, The Cheil Global Award, IAA Olive Crown, Goafest – Abby Awards, Clio Award, Pepper Creative Awards, and the among others.
Alongside his professional practice, he served as a full-time faculty member at the Jindal School of Design & Architecture (JGU) and has held visiting faculty positions at the World University of Design and École Intuit Lab in New Delhi/ NCR. His teaching encompasses Advertising, Branding, Visual Communication, Design, Storytelling, and Storyboarding.
Committed to developing the next generation of designers, Subhasis continues to combine academic mentoring with applied practice, encouraging creativity, critical thinking, and effective visual communication across disciplines.
Exhibitions
1. Annual Art Exhibition, Kolkata:
Visual Arts at Academy of Fine Arts, Kolkata, in 1993, 1994 and 1995
2. Painting and Mixed Media Group Art Exhibition, Kolkata:
Academy of Fine Arts, Kolkata in 1995 & 1996
3. Art Exhibition, Peoples Art Forum, Kolkata:
Visual Art, Painting, Sculpture and Mixed Media Group Art Exhibition: Peoples Art Forum, Kolkata from 1996 to 1999.
https://youtu.be/a1eOmsEG01k?si=QaGhl5wskh6vOxFD
Students assignment: Storyboarding and Animation for advertising
How to work: Craft a story by utilizing one or multiple images from the designated list. Create a storyboard that incorporates the characters and sound reasoning, and complete it with a relevant service or product. The medium for this task is pen and paper for the initial phase, followed by digital illustration for the finishing touches. https://www.behance.net/gallery/227334857/Ecole-students-work-Storyboarding-Assignment
Social Media Viral Video Campaign - eCommerce website project
Brief: Product USP and service should established through the animated video
In the city where chain-snatching is a regular, crime-master Ganpat is waiting... Beautiful Basanti is on her way and Ganpat snatches her bag... she cried for help... Pandoo the loser cop trying to run... but he fails flat on his slippers! Than this happens... Basanti quickly order a pair of sports shoe from Jabong eCommerce website and Pandoo started running after Ganpat's life... watch the most hilarious chase ever ;D https://www.behance.net/gallery/12076161/Viral-Campaign-for-Jabong
The original Candyman TVC vs The Humorous Edit for YouTube
Treatment: How to use dramatic close-ups, expressive emotions, and eye-grabbing beauty to hook and keep viewers coming back for more. And Result: The optimized version drove best-in-class awareness lifts among its core audience and a massive 23.4% lift in consideration. Creative benchmarks was published in Think with Google. https://www.behance.net/gallery/86743111/YouTube-Case-study-Humorous-Edit-vs-Original-TVC
Think with Google, at Google ignition Lab, Karmatech Mediaworks, New Delhi, 2019
How to Create Successful Video that Works in Youtube
Content: L’Oreal India used YouTube video to encourage viewers to purchase its exclusive L'Oreal Paris Sabyasachi Collection of nude lipsticks. The campaign drove a 2.6X increase in traffic, and Brand consideration also increased by 6%, and cost per view decreased by 50%.
Five tips to make your online video creative stand out this festival season
Content: India’s online video space is booming. In fact, YouTube has more than 265 million monthly active users in India. 80% of viewers take action after watching an ad on the platform. Will your video work?
Consumer Perception & Behavior: Exploring how visual narratives, messaging strategies, and emotional cues in advertising shape audience perception and brand engagement.
Cultural & Social Influence: Investigating how advertising reflects and shapes cultural values, social trends, and identities across different contexts and media platforms.
Digital Innovation & Ethics: Studying the impact of emerging technologies—such as AI, data-driven personalization, and interactive media—on advertising effectiveness, ethics, and audience engagement.
Research Interest
Illustrations, Design, Regional Typography, and Experimenting
My research interests focus on illustration, regional typography, and experimental design practices. I am particularly interested in exploring how illustration can serve as a powerful medium for cultural storytelling and visual expression. My work examines the role of regional typography in preserving linguistic identity and enhancing cultural representation within contemporary design contexts. Through experimentation with form, material, and technology, I aim to investigate new ways of communicating meaning, bridging tradition with innovation in visual design.
The "Minus One Project" was a highly acclaimed, eco-friendly corporate social responsibility (CSR) campaign created by Cheil India (Gurgaon) for Samsung Printers. The initiative won multiple Global and Indian Awards in 2012 at the International Festival of Creativity, marking a landmark achievement for the network's South West Asia creative division.
Cannes Lions Recognition & Subcategories, France, 2012
Silver Lion - Won in the Media Lions category.
Dual Shortlists - Best Use of Integrated Media and Charities, Public Health & Safety, Public Awareness Messages.
Spikes Asia Awards, Singapore, 2012
Silver Spike (Public Relations)
Bronze Spike (Public Relations)
Multiple Shortlists - Direct and Promo & Activation, PR category metals.
United Nations & NYF, New York, 2012
Bronze: This special honor is joint-presented by the United Nations Department of Public Information (UNDPI) and New York Festivals International Advertising Awards, to reward creative work that outstandingly addresses critical global issues—specifically environmental sustainability and resource conservation
The Cheil Global Award, Seoul, 2012
Global Gold: Won this exclusive internal network honor to recognize its breakthrough success, commercial viability, and integration across the global network.
IAA Olive Crown Awards, Mumbai, 2013
Campaign of the Year: The highest individual creative title awarded to a single sustainability initiative, recognizing the project's massive national and global scale (Green Campaign of the Year). Gold (Digital Media Category): Awarded to the creative team for executing a seamless interactive web framework that drove public habit transformation via corporate intranet and digital platforms.
Goafest Creative ABBY Awards, Goa, 2013
Silver ABBY Award: Organised jointly by The Advertising Club and the Advertising Agencies Association of India (AAAI). Festival Context: The win stood out during a highly competitive awards cycle that drew over 4,250 domestic creative submissions.
Clio Shortlist Award, New York, 2012
Earned a prestigious Shortlist Award, cementing its place on the elite global stage of advertising and design excellence in the Public Relations Environmental Category.
Pepper Creative Awards for Best Experimental & Interactive Website, Cochin, India, 2009
"Shriram Life Insurance's microsite is named "Happiness Ka Roadmap", featuring a dedicated animated character who seamlessly navigates users through a customized, interactive storytelling process.
Assistant Professor - Communication Design, SDI
School of Design and Innovation
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Bengaluru
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