About
Subhasis Bhattacharjee is a creative professional and design educator with a Bachelor’s degree in Commerce, and a dual postgraduate in BFA. His career is built on working with globally leading ad agencies such as McCann Worldgroup, Cheil Worldwide, WPP Group, AdGlobal360, and Karmatech Media – Google Ignition Labs. His experience covers Advertising & Marketing Communication, Graphic Design, Illustration, Animation, Game Design, and Visual Storytelling. Subhasis’s work has been awarded at Cannes Lions, Spikes Asia, Cheil Global Awards, the UN, and the Abby Awards, among others.
Alongside his professional practice, he served as a full-time faculty member at the Jindal School of Art & Architecture (JGU) and has held visiting faculty positions at the World University of Design and École Intuit Lab in New Delhi. His teaching encompasses Advertising, Branding, Visual Communication, Design, Storytelling, and Storyboarding.
Committed to developing the next generation of designers, Subhasis continues to combine academic mentoring with applied practice, encouraging creativity, critical thinking, and effective visual communication across disciplines.
- How to work: Craft a story by utilizing one or multiple images from the designated list. Create a storyboard that incorporates the characters and sound reasoning, and complete it with a relevant service or product. The medium for this task is pen and paper for the initial phase, followed by digital illustration for the finishing touches. https://www.behance.net/gallery/227334857/Ecole-students-work-Storyboarding-Assignment
- Social Media Viral Video Campaign - eCommerce website project
- In the city where chain-snatching is a regular, crime-master Ganpat is waiting... Beautiful Basanti is on her way and Ganpat snatches her bag... she cried for help... Pandoo the loser cop trying to run... but he fails flat on his slippers! Than this happens... Basanti quickly order a pair of sports shoe from Jabong eCommerce website and Pandoo started running after Ganpat's life... watch the most hilarious chase ever ;D https://www.behance.net/gallery/12076161/Viral-Campaign-for-Jabong
- Treatment: How to use dramatic close-ups, expressive emotions, and eye-grabbing beauty to hook and keep viewers coming back for more. And Result: The optimized version drove best-in-class awareness lifts among its core audience and a massive 23.4% lift in consideration. Creative benchmarks was published in Think with Google. https://www.behance.net/gallery/86743111/YouTube-Case-study-Humorous-Edit-vs-Original-TVC
Students assignment: Storyboarding and Animation for advertising
Brief: Product USP and service should established through the animated video
The original Candyman TVC vs The Humorous Edit for YouTube
- Consumer Perception & Behavior: Exploring how visual narratives, messaging strategies, and emotional cues in advertising shape audience perception and brand engagement.
- Cultural & Social Influence: Investigating how advertising reflects and shapes cultural values, social trends, and identities across different contexts and media platforms.
- Digital Innovation & Ethics: Studying the impact of emerging technologies—such as AI, data-driven personalization, and interactive media—on advertising effectiveness, ethics, and audience engagement.
- Research Interest
- Illustrations, Design, Regional Typography, and Experimenting
- My research interests focus on illustration, regional typography, and experimental design practices. I am particularly interested in exploring how illustration can serve as a powerful medium for cultural storytelling and visual expression. My work examines the role of regional typography in preserving linguistic identity and enhancing cultural representation within contemporary design contexts. Through experimentation with form, material, and technology, I aim to investigate new ways of communicating meaning, bridging tradition with innovation in visual design.
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Minus One Project is a CSR Campaign initiative by Samsung Printers, is one such practical solution that helps people to save paper and eventually forests. This small change in the font size reduces the paper consumption up-to 50%. The project has been adopted by many Schools, Institutions, Offices, and changed people's habits. The Project has been well appreciated at all Advertising Festivals across the globe.
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International Awards: The Cannes Lions, Spikes Asia Silver & Bronze, United Nations Special Awards, Cheil Global Gold Awards, Seoul, ABBY Digital Gold Awards, and also won The Best Campaign of the Year, and Best Digital Film Awards from IAA Olive Crown. https://www.behance.net/gallery/12075703/Global-Awards-Samsung-Minus-One-Project-Cheil
Assistant Professor
Institute: School of Design and Innovation
Post Graduate Degree dual - BFA, Commercial Art, and Multimedia Design
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