About
I’m Purushothaman, an industrial designer with a foundation in engineering and a deep passion for product design, mobility, systems thinking, and user-centered innovation. My journey started in engineering, but it was curiosity about how people emotionally connect with products that led me to the world of design.
At DY Works, I began as a packaging designer and gradually transitioned into a business design role. There, I worked on projects that combined storytelling, brand strategy, and user experience—shaping bold visual identities and developing product strategies for a wide range of clients. This experience showed me how design can serve as a bridge between business goals, cultural narratives, and human behavior.
As a designer, educator, and lifelong learner, my time as an assistant professor at RV University reinforced my belief that teaching is a collaborative process. Students continually pushed me to refine my thinking and approach. Over time, I’ve developed a design process grounded in close observation, emotional insight, and cultural awareness—focused on building systems and experiences that are not only functional, but truly meaningful.
- Exploring the balance between form, function, and user experience
- Studying how design shapes emotional connections with products
- Investigating user behavior in everyday mobility and commuting
- Designing products that are both practical and emotionally engaging
- Understanding how culture influences design preferences and use
- Using observation to improve product form and usability
- Creating design systems that solve real-world user problems
- Research Interests
- User experience
- Mobility systems
- Cultural context
- System thinking
- Design strategy
Assistant Professor
Institute: School of Design and Innovation
B.E, M.E(Industrial Engineering), PGDPD(Transportation Design)
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