About
Bonny is a multidisciplinary designer with expertise in industrial design, product strategy, and emerging technologies. A postgraduate in Transportation and Automobile Design from the National Institute of Design, India, he has built a career that bridges creativity, technology, and business.
A former Product Planning Manager at Samsung India and Co-founder of Mightyseed Design Consultancy, Bonny has led projects from concept to launch. His award-winning work includes Soul-E, recognised at the Michelin Design Challenge, while his Vespa 98 Electric Reincarnation project has been featured internationally in Top Gear, Designboom, and other leading design media.
His portfolio spans consumer electronics, medical devices, automotive design, extended reality (XR), and social innovation. As a Senior Industrial Designer in XR development at Jio Tesseract, he helped to shape next-generation immersive hardware experiences, blending ergonomic excellence with cutting-edge technology.
Currently, his research explores the intersection of sustainability, AI, and human psychology to create products that are functional, emotionally engaging, and future resilient.
- The Vespa 98 Reincarnation Project reimagines the iconic 1946 Vespa for a new generation while preserving its timeless charm. The design blends classic curves with modern proportions, CMF suited for millennials, Gen Z, and even nostalgic boomers. Recognised globally, it selected as one of the Best Bike Designs 2020 by Designboom. Featured across multiple platforms, the project significantly amplified brand visibility and showcased how heritage and innovation can ride together into the future.
- https://www.designboom.com/design/mightyseed-designs-reinterprets-original-vespa-98-scooter-with-new-electric-version-05-30-2020/
- https://www.designboom.com/technology/top-10-motorcycle-scooter-2020-12-14-2020/
- Identify unmet user needs in sustainable, everyday-use products.
- Understand emotional triggers that drive product adoption and long-term attachment.
- Analyze material choices for durability, sustainability, and sensory appeal.
- Research Interests
- My research interests lie at the intersection of design, technology, and human behavior. I explore how emerging technologies, material innovation, and cultural trends can shape products that are functional, emotionally resonant, and environmentally responsible. I am particularly drawn to studying how design can influence user behavior, enhance accessibility, and create sustainable value.
- Michelin Design Challenge Award – Soul E
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Recognised for innovative mobility design blending sustainability and emotional connection, showcased on a global automotive design stage.
- TOP 10 motorcycle and scooter designs of 2020
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Acknowledged for balancing classic form and contemporary detailing of the Vespa 98 scooter, amplifying brand visibility worldwide.
- Lexus Design Award
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Recognised by Lexus’ global design, a conceptual mobility project at Ticket Design showcases innovation, exploration, and futuristic design thinking.
- Brity RPA Champion – Samsung
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Certified and awarded for excellence in robotic process automation, driving efficiency and innovation in enterprise workflows.
Associate Professor
Institute: School of Design and Innovation
Master of Design
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